Diamond Rings takes on the world

[This article was published last month in Vacay.ca as part of its Rock ‘n Roll Road Trips series. Diamond Rings has since been nominated for a SiriusXM Canadian Indie Music Award, whose show takes place March 22, 2013 during Canadian Music Week in Toronto.]

Diamond rings, John O’Regan says, are glamorous and tough. That’s why they’re the namesake of his on-stage persona, an act that has busted out of the Toronto music scene to earn superlative-laden reviews across the continent. One reason for the success is the fact diamond rings are mesmerizing too.

It’s difficult not to keep your eyes on O’Regan. For one thing, you have to make up your mind whether his act is an artistic form of self-expression or a schtick. One listen of his hit “I’m Just Me” should convince you he’s much more Ziggy Stardustthan Gary Glitter, which is to say that Diamond Rings has substance and cred. It’s quite possible the persona O’Regan has created is the most interesting act to come out of Canada since Arcade Fire. “I’m Just Me” comes across as a mantra for the sexually uncertain, the androgynous or the transgender, but like any great song it has universality to it, appealing to anyone who embraces their individuality when it clashes with bullies or the sensibilities of the establishment. There’s both a rebelliousness and a sweetness to the song, underscoring the duality O’Regan talks about in himself and his performance.

While most audiences are now hearing about Diamond Rings for the first time, O’Regan isn’t an overnight success. He’s been toiling in Toronto for several years, fronting the electro-pop band The D’urbervilles, recently renamed Matters. In Toronto, the 27-year-old spends his days in Roncesvalles, a historic neighbourhood known for its Polish heritage and proximity to High Park.

“I tend not to leave that neighbourhood when I’m at home. Being away, being in a rock band there is so much stimulation, a lot of long nights, a lot of loud music and loud clubs, and although Toronto is great for all that stuff, when I’m home it’s rarely what I want to do,” O’Regan said during an interview three weeks ago in a suite in the Ritz-Carlton Toronto.

Roncesvalles is beyond West Queen West, an area that’s become a cultural hub for the city, with vintage clothing stores, nightclubs, and a pair of notable boutique hotels, the Gladstone and the Drake, that are a breeding ground for artists of all sorts. O’Regan’s part of town is much more low key, although it does have two of the city’s best new restaurants in Hopgood’s Foodliner and Barque. Despite his flamboyant stage presence, O’Regan struck me as very much an introspective artist devoted to pushing himself and his work as far as he can, and that makes Roncesvalles a fit for him. It lacks the bustle and distractions of other areas of the city, allowing him to hole up and make music.

“Ideally, we’d be in a big place in the suburbs where we could practice all day with big speakers in the basement and really crank it up,” said O’Regan, who is from Oshawa, an industrial town an hour from Toronto.

He studied studio arts at the University of Guelph, an education that comes through in his lyrics, which are taut and thoughtful. The word “baby” is seldom used in the songs on his album Free Dimensional. O’Regan has clearly paid careful attention to the likes of David Bowie, Grace Jones and Lady Gaga, whose theatrical alter-egos became a conduit for their music. A DJ, too, O’Regan began Diamond Rings as a one-man act, but now has a backing band, which allows him to be a more compelling and improvisational frontman.

Read the rest of the article on Vacay.ca

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