Posts tagged ‘future of tourism’

September 26, 2011

The future according to Bruce Poon Tip

In tumultuous times, with the world economy seemingly teetering on disaster and upheaval coursing across the planet, Bruce Poon Tip’s mind leaps forward. While so many others are ruminating on the problems of today, the founder of GAP Adventures is focused on the decades ahead as he thinks about decisions that need to be made for Earth circa 2031 or so.

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Bruce Poon Tip will speak Tuesday at the Future of Tourism Conference in Toronto. (Photo courtesy of GAP Adventures)

Poon Tip, leader of one of the most successful travel companies in the world and a Canadian triumph, is constantly working for bigger goals. Hence this remarkable statement about his company: “We haven’t even begun doing what I want to do.”

Consider that GAP employs more than 1,350 people globally, is the leading adventure company in the world and is a model of good corporate citizenship, and you have to wonder what Poon Tip has up his iPhone’s sleeve. On Tuesday, we will find out some of his plans, including details of GAP’s first North American tour offering.

“The Future of Tourism” conference at Toronto’s Winter Garden Theatre (189 Yonge Street) isn’t about introducing products, however. Nor is it about reveling in GAP’s success. Poon Tip is gathering industry leaders on World Tourism Day to discuss what he believes is the most important issue for the trade: How to properly deal with the anticipated boom in business that will take place in the next decade.

Despite the economic turmoil and the retrenching of pocket books in the U.S. and elsewhere, Poon Tip says travel is expected to double by 2025 and the industry needs to be ready for the growth.

“We’re going to talk about how business models and companies have to change in order to be sustainable,” he said in a phone conversation the other day. “We see extreme hot spots that aren’t prepared for it or don’t have the infrastructure to support the growth.”

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