Posts tagged ‘quebec’

September 12, 2013

A stroll along Canada’s No. 1 street

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Visitors enjoy the atmosphere of Old Quebec on Rue du Petit-Champlain. (Julia Pelish/Vacay.ca)

[This article was originally published in Vacay.ca and the Huffington Post.]

QUEBEC CITY, QUEBEC — Eric Vezina can trace his roots to this spot, a cobblestone street that is 12 metres wide and 500 metres long, with a history older than the nation and a devotion to culture that is as fierce as it is endearing. Walking along Rue du Petit-Champlain, Vezina says, “My family goes back 11 generations in Quebec, to 1659. They helped build this street.”

A maintenance worker for the businesses in the area, Vezina speaks proudly of the heritage his ancestors played in establishing this section of Quebec City that dates more than 400 years and of where the street stands today, which is at the head of the nation. Vacay.ca has spent months visiting Canada’s urban centres to determine which streets are the best places for you to spend your time and dollars when touring the country. Rue du Petit-Champlain, lined with shops that belong to an artists’ cooperative, ranks No. 1 among the Top 20 Streets to Visit in Canada (full list to be published on September 17).

The street has boutique shops, artisan galleries, and restaurants, as well as a 200-seat theatre within centuries-old stone walls, a mural that depicts different stages of the city’s history, and a touching memorial to the 20 victims of an 1841 landslide that saw shale from the hill above  tumble down 300 feet. Look up beyond the cross that honours those lost and you will see the city’s greatest landmark, the Château Frontenac, rising tall from atop the Dufferin Terrace. The famed hotel was built in 1893, however, making it relatively modern when compared to the street and district beneath it.

Rue du Petit-Champlain is the oldest commercial street in North America. The Breakneck Stairs that lead down to it from Côte de la Montagne — a winding route that doubles in winter as the course for the annual Red Bull Crashed Ice races — are steep and dramatic. Built in 1635, the staircase has 59 steps that take you to Rue Petit-Champlain and the adjoining streets that make up the Quartier Champlain district.

Beyond the eye-catching scenery, what distinguishes Petit-Champlain from every other street in the nation is its emphasis on local culture in a tourist-heavy location. The street receives one million visitors a year, yet you will not find a Starbucks or McDonald’s here.

“We just say no,” notes Pascale Moisan, director of the Quartier Champlain cooperative. She mentions that Subway recently wanted to open a franchise location on the street but was refused.

Forty-five stores belong to the cooperative, with most owned by artisans and boutique fashion retailers. There are a couple of restaurants and chocolate shops. Not all the stores in Quartier Champlain are part of the cooperative. The one national chain that has a storefront here is LUSH (102 Rue du Petit-Champlain), but Moisan points out that its cosmetic products are handmade and that helps it complement other shops in the district.

In winter, the street is cleared by the cooperative’s members because Petit-Champlain is too narrow for snowploughs. The community also places 40 trees along the street at Christmas and more than 15,000 lightbulbs are used as decorations. It creates a beautiful scene, a winter wonderland that underscores that the street is as much for residents as it is for visitors.

“We have the best of both worlds. We have shops and things to do for the people of Quebec who enjoy the area, and you have stores that have lots of appeal for tourists,” says Monique Zimmermann, proprietor of Brin de Folie (38 Boulevard Champlain, linked to Petit-Champlain by a staircase), a colourful shop with zany gift items.

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July 9, 2013

Why a Calgary Winter Stampede would be the Coolest Show on Earth

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A Calgary Winter Stampede may not have much of a rodeo presence, but it sure would be The Coolest Show on Earth. (Julia Pelish photo/Vacay.ca)

[This opinion piece was first published on Vacay.ca and then the Huffington Post earlier this week.]

As the Calgary Stampede completes its first weekend after a heroic effort by volunteers, organizers and workers to overcome the devastation of the June flood, there’s a heightened awareness of the importance of tourism to the city.

Had the flooding occurred a week later, the Stampede very likely would have been wiped out, jeopardizing one quarter of the city’s annual tourism income. Disasters reveal vulnerabilities, not just in infrastructure and urban planning, but in economics, as well. The flood in Alberta indicates a need for more significant tourism draws to the city.

The Stampede, now in its 101st year, created $340 million in economic impact last year, when it welcomed a record 1.5 million visitors. Tourism totals $1.4 billion and attracts 5.2 million visitors each year inCalgary. For a city of more than one million people, having one event account for 25% of tourism is far too high of a percentage. In contrast, the Montreal Jazz Festival and Just for Laughs comedy festival — which both bring in more than $100 million in spending to Quebec’s largest city — are each responsible for about 5% of the metropolitan area’s $2.4-billion annual tourism industry. Even if either one was as large as the Stampede, it still wouldn’t be responsible for a quarter of the share of tourism spending. Likewise, if either one was cancelled for whatever reason, the loss wouldn’t cut so deep because other international festivals exist in Montreal.

If there’s a lesson for the city and tourism operators in Calgary to take away from the flood it might be that now’s the time to dramatically diversify event offerings to have another giant festival that attracts global attention. In my mind, the surest way to make an immediate and sustained impact is through launching an annual Calgary Winter Stampede.

Such an event accomplishes several objectives for Tourism Calgary and mayor Naheed Nenshi.

  1. It adds another significant event to the annual calendar to entice visitors and generate revenue.
  2. It boosts employment in the tourism sector, which currently employs 10% of Calgarians.
  3. It allows for another way to demonstrate Calgary’s astounding community spirit.

A Calgary Winter Stampede takes advantage of the city’s best-known brand, “the Greatest Show on Earth” itself, and allows the city to capitalize on the winter sports traffic to its airport, where skiers and snowboarders land en route to the Canadian Rockies.

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